Low Cost & No Cost Marketing Ideas – 10 for 2010

As you finish up your 2010 business game plan, what did you add for marketing?  It’s not too late to add a few low cost marketing ideas that can bring you new customers without ballooning your budget.

Here are 10 no cost and low cost marketing ideas for 2010 that won’t break the bank.

1)    Resolve to ask for referrals. Referred clients are easier to get, more loyal, and generally more profitable. Rate yourself on a scale of 1-10 on asking for and getting referrals. Then ask others who appear better at it than you.  Believe that you can improve your referrals and it will happen.

2)    Join a new referral group so new people can get to know, like, and trust you.   You knew I would remind you about the new Reading Chamber’s LEADS group. The cost is a real bargain and a great way to get new referrals.

3)    Analyze your last year’s marketing results. Drop the program with the lowest ROI (return on investment).  Did you get at least as much back in new business as you spent?  Actually, I look for three times back my investment or I keep looking for something better.

4)    Use the dollars freed from the above discarded program to invest in something new. Don’t’ forget to make a success measurement goal so that next year you’ll be able to determine if the new tactic is a ‘keeper’.

5)    Develop a core set of raving fans.  If you provide a great reliable product that delivers significance, connectedness, and a modicum of novelty you’ll find people who will rave about you.

6)    Improve your email marketing strategy. Email is pretty much free.  What could you send your clients and prospects that they would value as well as have them like and remember you?

7)    Tweak your website.  When was the last time it was updated?  Remember it is your billboard, your brochure and your new millennium Yellow Pages.  Don’t let it stagnate.

8)    So something just for fun. Get out to fun events and talk to people.  Do it just because you like it.

9)    Give back to the community. Chances are there’s something you are passionate about that has a non-profit associated with it.  Just getting involved will introduce you to new people who may become prospects.  But in the meantime, you’ll be helping a cause you care about.

10)   Get educated.  If you think that some new tactic will help build your business, for example LinkedIn, publishing articles, or creating a radio show; find someone who can get you to the next level of education about it. They’ll help you consider the cost, opportunities, leads, and potential returns.  Find someone farther along than you and pick their brain!

That’s it – 10 low cost marketing ideas for 2010. Don’t like my ideas? Come up with some new ones of your own. Most importantly, be in action, don’t spend a lot, and measure the results! Send me an email with your ideas.

Now stop reading about Low Cost No Cost Marketing Ideas and start doing! Let’s create your personal profit strategies for growing profit. Call small business profitability coach Merra Lee Moffitt, CFP®. She can be reached at, 888-920-2030 or by email at merralee@captureprofits.com.

This entry was posted on Friday, April 23rd, 2010 at 11:23 am and is filed under Collect Cash, Increase Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.