How Small Business Owners Can Blog for Profits

Welcome to the CaptureProfits blog. A Blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Here’s what’s great about blogging:

  1. Anyone can blog - No technical skills are required.
  2. Blogs are a very inexpensive way to publish to the web – You don’t need to pay a programmer, webmaster, intern, printer, or employee to publish. Once you’ve written, just cut and paste into your blog site. Most blog software packages are free.
  3. Blogging is fast – You simply type and submit. New ideas can make it online just as soon as you can create them, in seconds.
  4. Blogs get your site rapid notice by search engines – Right now search engines favor blog entries. Search engines currently index new blogs in hours where traditional site pages sometimes take weeks.
  5. Blogs allow a broad list of topics – You can write a short bit of information without being wordy, exhaustive, or spending enormous amounts of time writing. That way you can share a long list of topics.
  6. You can have multiple blogs – Once you’ve set up your first blog, it’s very simple to add a new one on a different topic. This is great for trying out new business ideas, new marketing ideas, or even prospecting into a new community.
  7. Blogs allow you to create your brand in the eyes of your customers, industry, and press – Your blog can be used to demonstrate your expertise, your quality, your innovation, your community involvement, or whatever your company and products stand for.
  8. Blogs are a great way to build internet traffic – When you have an interesting topic, people will come back for more, generating more visits.
  9. Blogs get people to stay on your site longer -The average length of visit for a blog site is currently 96 seconds. This is informal research done by How Long Do Your Readers Stay at Your Blog – Length of Stay . While that may seem like a short time, it is two or three times the length of a commercial.
  10. Blogs convert visitors into prospects into customers into profits – Using blogs as part of your marketing program brings more visitors to your website. If your website was effective before at getting those people interested in your product and becoming customers, the trend will increase.

 So, welcome to the Capture Profits blog.  I’ll share about what my small business owners are doing right now to capture profits in their businesses. Let me know what you want me to write about by sending me comments.

Profitability coach Merra Lee Moffitt, CFP®, can help you blog for profit.  She spends all day, everyday helping business owners reach their financial dreams and goals by capturing business profits. She can be found at, 888-920-2030 or by email at

This entry was posted on Friday, October 24th, 2008 at 7:50 pm and is filed under Business Owner Mindset. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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